LEADERSHIP
My Leadership Style: Overview and Birkman Report
Built Digital Marketing Team and Led to 97% Engagement
Leadership Efforts Move HOA Out of the Red and Into the Black
1 if 18 Corporate Leaders Selected for General Managers Leadership Program
B2B Marketing Agent of Change Drives New Marketing Approach
Business Development and Relationship Building Sources 80% of Work
DIGITAL/INBOUND/SOCIAL MEDIA
NCR.com Redesign Drives 60% More Leads and $3-5M Pipeline
Developed Intranet Strategy to Improve Employee Engagement
Social Media Operations Enables Corporate Social Approach
Inbound Marketing Strategy for Carter Helps Measure ROI
Digital Marketing Conference Saves Cox $250k
MARKETING
OPERATIONS
Data Visualization Tool Enables Marketing to Run by the Numbers
Streamlined 800-CALL-NCR To Improve Customer Experience
Data Cleansing for Adtech Global Improves Email Marketing
Streamlined Field Marketing Process with Ad Agency
Streamlined Competitive Intelligence System
Streamlined Advertising and Marcom Expense Tracking
Media Agency Consolidation Cuts Expenses
BRAND DEVELOPMENT/MARKETING COMMUNICATIONS
New Brand Position for Adtech Global Improves Sales Conversations
New Brand Promise for Carter Relaunches Company
New B2B Brand and Product Marketing for ApartmentGuide.com
Developed First Corporate-wide Brand Positioning Campaign for Cox Radio
Led Agency Search for Adify (a new Cox acquisition)
Launched New Consumer Brand Campaign for BellSouth Yellow Pages
Consumer Promotion and Loyalty Program drives Share
SALES ENABLEMENT/SALES OPERATIONS
Sales Asset Management Strategy Drives Content ROI
CRM Relaunch for Adtech Global Drives Sales Efficiency
Streamlined Terms and Conditions Gives Time Back to Sales
Sales Enablement Strategy for Adtech Global Saves Sales Time
Sales Channel Communication
Sales Enablement Website for ApartmentGuide.com
Streamlined Collateral Distribution